How can the product be used to encourage people to visit the cinema?
Methods of promotion
Direct advertising
Sales/special offers
Attractions
Other products
Users/targets
Children
Product should appeal to children
Products can be related to a certain children film (preferably ones screening in the cinema)
Adults
toys
furniture
Stationaries
Should be a one-use item
Plastic cup with the cinema advertised on it. Could be given to a convenient store to use the cup (as so the customers would see)
Water bottle
Problems
Message is not apparent. Product should be more focused on advertising the cinema
Product is not desired. Needs decent functionality and great functionality
Bad movie used for advertising. People aren't interested
Potential solutions
Small table and chair for a certain children film that might be ongoing (to advertise when the film will be screening later)
Interesting attractions near the cinema (eg 4D experience)
Selling a certain item that give discount to the cinema
A cinema branded merchandise (should be useful)
Cinema branded items/merchandise can be difficult to sell
Interactive movie posters