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Media Ethics Ch. 3 Strategic Communications pg. 64-97 - Coggle Diagram
Media Ethics Ch. 3 Strategic Communications pg. 64-97
Reach out and touch someone pg. 64-66
dating apps
they sell ur cookies for behavioral marketing
old ad business models don't work anymore
people dodge ads like never before
people review items on the internet
ethical questions like invading people's privacy come about
technology: a room of requirements or a system of values? pg. 66-68
Fake ads
russians spread false info to influence the 2016 election on social media
anyone can make ads on social media
people can exclude groups from housing ads or spread ads to hate groups
facebook uses an algorithm so nobody is going through the ads
Technological Values
we must learn values before using tech
it is the user of tech that makes the errors
Thinking about the audience pg. 68-70
Magic bullet or hypodermic needle research on psychology and persuasion
LATER FOUND: how people think and what they bring to a persuasive situation helps explain persuasion
we are most comfortable when our belief's, actions, attitudes, and relationships are in harmony
"symmetry"
cognitive dissonance is when those things are not aligned
people have a need for this symmetry
THE FTC doesn't explain where the line is with puffery
ethical standard of ads should be the empowerment of multiple stakeholders.
things advertisers need to consider pg. 70
give the public an actual good reason to buy something
explore actual peoples opinions
Advertising affects community and opinion like the news
take seriously the role of culture
you speak to the role of organizations and history that shape ppls views
Thinking about the message pg. 70-75
see TARES abstract below
T
are the claims truthful?
A
Is the ad claim authentic?
R
Does the ad treat the receiver with respect?
E
Is there equity between the sender and the receiver?
S
Is the ad Socially responsible?
Vulnerable audiences
sometimes ads intended for one group are seen by another
alcohol and cigarette ads are purposefully put out for everyone to see
US law protects children from specific advertising and messaging
murky with minorities pg. 76
stereotypes and lack of representation
teenage girls
unreasonable beauty and body expectations
african americans are marketed to with white beauty ideals in mind
these issues become truisms because of the media
Journalism and public relations struggles pg. 77-78
both professions need each other yet are at odds
their goals are contradictory
PR focuses on things that aren't newsworthy like safety and health
Journalism focuses on what is wrong in society sometimes
native advertising
journalism trickily hiding advertising
product placement
Persuasion and responsibility pg. 78-79
what have my education and my experience equipped me to do and to assume responsibility for?
three sources of responsibility
assigned by our employer
contracted where a party agrees to them
self-imposed
the greater calling is self-imposed responsibility