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Session 2 - Coggle Diagram

- - - - 4 Components
        
        1
        
        Hook
        
        Sad Story
        
        Get attention immediately
        
        Example: Yesterday I watched my friend kill a cat
        
        2
        
        Story
        
        Example: Rohit was riding his motorcycle right in front of me. Out of nowhere a cat ran out on the road. The cat panicked and out of panic it ran under the bike. A few spasm and it died on the spot.
        
        In marketing perspective - story can be very short.
        
        3
        
        Abstraction
        
        convert story to fit the narrative you want to drive
        
        Example: It got me thinking about <panic kills you>, <shortness of life> , <self destructive behavior of others> , <drive safer> ,.....
        
        4
        
        Moral
        
        Do you panic or stay calm?
        
        Value of self defense classes = Product
        
        Without moral - Story is useless
        
        Because it does not drive change
    - - Start with End in mind
        
        Know the moral you need
        
        Find a story to illustrate it
      - One story
        
        Many morals
      - Many Stories
        
        Same / Similar morals
      - All details are not important
        
        What parts matters
        
        Drive narrative
        
        Drive abstraction
        
        Drive Moral
        
        Relevant to context
        
        add / create more drama, suspense and juiciness
        
        Cut all out of context parts
      - Example
        
        1) Continue the cat story
        
        2) Moral: if something unexpected happens
        Example: will you panic or stay calm?
        
        3) Create Problem Statement
        
        Extrapolate and make/interpret moral in a broader sense to suit your narrative
        
        Example: What will you do if a drunkard attacks you or your house is on fire?
        
        4) Value Proposition
        
        Transition from Problem to Solution
        
        Example: Training is the best insurance. Preparedness = Calm
        
        5) Product
        
        Example: We offer self defense training / preparedness training, to train your body and your mind.
        
        Other stories for the same moral
        
        1
        
        Movie: Fight Club - House is on fire - gas explosion
        
        2
        
        Mike Tyson quote: " Everyone has a plan until they get punched in the mouth"
        
        3
        
        For women: a "Creep Story" - every women has experienced a version of this story in their lives
        
        You can use 1 story or many stories
  - - - Attention Grabber
      - State a Problem
      - Establish Credibility
      - State a Solution
        
        3 tips / numbered tips
      - Call to action
      - Social Proof
      - Title
        
        How to consistently create videos for social media
        
        Content Bank
        
        Small Recording Setup
        
        Be yourself