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Tesco Mobile Tesco Mobile's no one's first choice. If only…

- - - - potentially use the Tesco's mobile logo. Have lots of them, arranged the same as O2.
    - - Also got the O2 academies
    - - fucking Sean Bean
        
        Could be interesting for radio?
        
        have it as ig he's auditioning for the part of Tesco mobile VO 'Hi I'm Sean Bean and I'm reading for the part of Tesco Mobile'. He stops and says I thought I couldn't do another phone network, they stop him, says no it's fine because (murmur), he says 'really? they're on the same network? since when?' etc etc. Cheeky end line from Tesco.
        
        Could you tweak every little helps to be cheeky with the fact they're kind of undercutting O2? ie After all, every little helps or something?
    - - hear it more than we recognise it in writing
      - 'Breathe it all in' (since 2018) maybe works better as audio as well? Less recognisable in writing
    - - Social - Tesco like Tweets saying O2's expensive? Or respond to people even in a sly way?
        
        ie they reply or quote tweet with 'don't know if you've seen this' and there's an image or website stating that Tesco runs on O2's network.
        
        Cough cough
        
        Ahem
        
        A little suggestion
        
        Just a quick thought
        
        1 more item...
        
        Reply with the same screenshot of the website stating that Tesco runs on o2's network
        
        block out the O2 bit, more going off of the fact that they can't actually tell people they run on O2.
        
        tone would have to match print closely, psst and ahem seem very side eye emoji - need cheeky and clever, not sarcastic
        
        more 'if only we could help you' or 'just a quick thought' etc
      - maybe do Tesco mobile pop up stores outside/near O2 shops. Make them somehow connected, maybe a floor sticker???
        
        maybe do this in magazines or newspapers instead
        
        could be smart but would that be repeating the print?
        
        might work just to show one?