Please enable JavaScript.
Coggle requires JavaScript to display documents.
Stop single use masks clogging our oceans - Coggle Diagram
Stop single use masks clogging our oceans
Disposable masks are convenient
Make reusable masks just as convenient?
Masks are ending up in animals' stomachs/hurting them
Middle aged people are the least likely group to wear them
Masks last for 450 years
If masks had been around in 1570, they'd still be in the Ocean today
statues outside parliament with signs saying 'if masks had been around in my day, they'd still be in the ocean now'
would maybe need the disposable in there to make it clearer
better to do the '450 years' element historically rather than projecting 450 years into the future
would be good way to get into papers and stuff like the one show, opens it up for debate, they'd talk about how we haven't considered the impact of disposable masks on our oceans
Lush:
Charity facemask pot with a reusable mask (combat that mask acne), all proceeds go to cleaning up plastic pollution from disposable masks etc
Do people not know how often they should be wearing the reusable ones? They feel like the disposable ones are cleaner?
Could do 7 pack of masks with days of the week on them, nudge people into only wearing them daily, more hygienic
plain black masks with days of the week on the inside? people wouldn't want to wear them if they were big and flashy
Could work well for older and middle aged people, to change perceptions of reusable ones as 'less hygienic'
Is this an environmental-conscious audience? Doesn't really seem like it.
Tesco is the biggest UK supermarket chain and the only one to not sell reusable masks.
This is clearly for a different audience - not the environmentalists but the health-conscious, people more worried about having a mask on than what it can do to the environment.
Could we submit this as an extra, something to question the brief?
Environmentally conscious people ARE wearing resuable masks
But they'll know people who aren't
If someone gave them a reusable mask, they would wear it over the disposable ones
People still choosing the disposable ones out of convenience
Could we convince them to share their set with a friend. Maybe more effective than telling their friend "ohhh you really should wear one"
Buy One Get One Free?
Seems like you're telling them off?
could be a funny TV ad? Someone telling their mate off, giving them a lecture/powerpoint in the pub on the impact of disposable masks, you say you love penguins (shows picture of their mate on holiday/at zoo with penguins) but look what's happening, proper OTT. Would need end VO to say 'bit annoying isn't it? But you know they're kind of right'.
Seems aimed at a younger audience more than convincing middle aged reluctant people?
print as a how to guide? how to convince your friends, how to convince your parents
Do they worry about being annoying? Don't want to be seen to badger their friends?
Saying 'masks will outlive us all'
Bold statement, maybe something political?
The Green Party?