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(Sales, Content, Terminology, example websites, Support, Cooperate + RAC…
Sales
Content personlisation
Pain Points
Industry
Langue use
Correct Imagery
Click through content
Pages
link to support, but don't keep support contnet here
Better CTA
Integrate better with Hubspot
Content
Keyword clusters
Improve cases studies
Terminology
Sector rather than Application?
Solutions?
example websites
https://business.bt.com/
https://www.zendesk.co.uk/customer-experience/
Support
Dedicated knowledge bank
More open and honest
No gate to view
Can still respond with delicate info to not give away IP
Would require support/SSG/APL to action areas
Cooperate + RAC etc
Use graphics more
SEM at the heart