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MARKET SEGMENTATION - Coggle Diagram
MARKET SEGMENTATION
10-15 yo kids
Low income (US$ 0-15k/anum)
Medium Income(US$ 15-40k)
High Income (>40k/anum)
Tier 1 cities
Hindi Medium Schools
English Medium Schools
Tutor assistance :<3:
Parent assistance
Tier 2 and 3 cities
Hindi Medium Schools
English Medium Schools
Parent assistance
Tutor assistance :<3:
<Tier 3 cities
15-20 yo teens :<3:
Low income (US$ 0-15k/anum)
Medium Income(US$ 15-40k)
High Income (>40k/anum)
Tier 1 cities
Hindi Medium Schools
English Medium Schools
Tutor assistance :<3:
Parent assistance
Tier 2 and 3 cities :<3:
English Medium Schools :<3:
Parent assistance :<3:
Tutor assistance :<3:
American accent preferred :<3:
British accent preferred
Hindi Medium Schools
<Tier 3 cities
5-10 yo kids
20-30 yo youth
30-50 yo adults