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Engagement Pathway 2020 P2013 - issue tree
How do we find new pioneers,…
Engagement Pathway 2020 P2013 - issue tree
How do we find new pioneers, specifically how do we initially engage potential pioneers (and supporters) with what channels with what offers, and what is the pathway to enable them to evolve into full pioneers, such that we have at least 12 new full pioneers in the next 3 years (3 in next year) and 30 supporters (and 200 sympathisers) and using no more £50-80k a year?
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How do we connect to them? (we find them, they find us)
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What channels (do we start at) e.g events, media, ads, word of mouth?
What existing communities, what people nodes?
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How do we evaluate what to start, stop and scale?
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