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CHAPTER 1 - CHAPTER 4 - Coggle Diagram

- - - - new customer needs
      - existing customer needs that not satisfied
      - new customer segments that appear to be emerging
    - - the final revolution
      - first mover to scale
      - scarcity
      - monopolies
      - better,cheaper,faster
- - - - preparation
      - incubation
      - insight
      - evaluation
      - elaboration
    - - brainstorming
- - - - inspiration
      - advertising
      - regulation
    - - assumption 1- poor have no purchasing power and do not represent a viable market
      - assumption 2- poor are not brand-conscious
      - assumption 3- poor are hard to reach
      - assumption 4- poor are unable to use and not interested in advanced technology
    - - linear model- taken firm grip on people's view on how innovation occurs
      - simultaneous coupling model
      - interactive model- link together with technology push and market pull.
      - network model- opportunity for thoughts, potential ideas and views to be shared and exchanged.
  - - - invention and innovating
        
        Opportunity Recognition
        
        Protecting Intellectual Property Assets
        
        Reaching the First Critical Decision Point: Whether to Patent?
        
        Product Development, Prototyping, and Technology
        Feasibility
        
        6.Developing and Testing Business Concept
        
        Reaching the Second Critical Decision Point: Whether to
        License, Sell or Build?
        
        Developing the Business
        
        Launching the Business
- - - - process of determining whether a business idea is viable
      - analysis of viability of an idea
    - - to find a solution that well recognized
      - find solution that is cost effective from a business perspective
      - find out probable market for the products
    - - 6 dimension of feasibility study
        
        market analysis
        
        technical analysis
        
        financial analysis
        
        economic analysisi
        
        ecological analysis
        
        legal and administrative
    - - overestimation/ underestimation of market size
      - not understanding the consumer needs and trends
      - ignoring competition
      - too slow in conducting feasibility study