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Commercialization Process of Disruptive Innovations in Corporate Ventures…

- - - - 1- planned spinoff: predetermined and based on parent organization
      - 2- spontaneously occuring spinoff: when a new business ventured is created unexpectedly
    - - commercializing an innovation requires
        different strategies, orientations, and decisions.
      - 3 stages:
        
        1- early adoption: method when a commercializing create awareness, stimulate and motivate people to have positive attitude towards new products
        
        2- adoption network configuration: ability of the team to enable early buyers to be strong supporters
        of the product
        
        3- mainstream adoption: decision and effort of the team to
        transfer a configured network to the primary market
- - - - 4 kinds
        
        technical- includes scientific knowledge base, technical feasibility and manufacturing process.
        
        market-concerned- understanding of new customer value in relation to the existing competition.
        
        organizational- involve the organizational and managerial difficulties at integrating a disruptive innovation while pursuing exploitation activities.
        
        resource-based- addresses all the issues of acquisition of the resources to get successful exploitation of the disruptive innovation.
      - Technology readiness
        
        approach the phenomenon under a technology uncertainty perspective
      - Ambidexterity perspective
        
        construct of separated units for exploration and
        commercialization, coordinated at the top management level
        
        guarantees that the exploration activities are preserved from the bureaucracies, managerial routines and the culture of exploitation
      - Championship perspective
        
        innovation team but also at senior management level
        
        transition success is also raised if a champion appears in the
        receiving unit
    - - 3 stages
        
        pre-transition phase- described as a stage to develop connecting and learning activities between CV and the parent business
        
        transition phase, the hand-over moment takes place and the venture is transferred to the corporate organization
        
        post-transition phase- the venture is incorporated in the established organization