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FB Ad scaling - Coggle Diagram
FB Ad scaling
Campaign Based Optimization (CBO)
Find your own winning adset (Ad copy,audience,creative etc)
Surf your budget
Increase Budget 2X at 12 pm if ROAS is +ve
Increase Budget 2X at 4 pm if ROAS is +ve
Increase Budget 2X at 8 pm if ROAS is +ve
Reset to initial budget at 12 Midnight
Audience Expansion scaling
Purchase lookalike
75% video views lookalike
Warm customers lookalike
Sniper Method
CBO 40 adsets of manual bidding
Open targeting , Manual bidding with target cost method
Live demo
Different ad account scaling
Create new ad account in Business manager
Import audience from previous Ad account
Launc new CBO/Adset campaign
Adset budget scaling
Duplicate adsets
Double your budget
Automated Rules
Revealbot.com