Please enable JavaScript.
Coggle requires JavaScript to display documents.
SMMC G6 [TP3], G6 group members - Coggle Diagram
SMMC G6 [TP3]
Corporate Scope
Diversification Strategy
Unrelated Member-Only Diversification Services (Within the region of North America)
In-Store Service
gasoline station
tire center
optical
pharmacy
Auto Program Service
new vehicle
used vehicle
RV
maintenance
Costco Travel
exclusively to Costco members who reside in Canada
advise customers in planning and booking their vacation
Costco Business Printing
premium business cards, banners, brochures, and flyers
Globalization Strategy
the largest membership warehouse club
main competitors
Sam's Club
owned and operated by Walmart
operate primarily in the United States
dominate the global market for American
membership-only warehouse clubs
BJ's Wholesale Club
no stores outside of the United States
does not use foreign outsourcing
does not contract with foreign suppliers to produce products
export its products
the minimum order requirements
does not allow expansion through franchising
Vertical Integration
Kirkland Signature products
better control over the entire supply chain
Goal
Respectful of the people or animals
Friendly Environment
Provide high-quality products and lowest price
Transnational strategy
Economies of scale and reduce costs
Purchased in large quantities
Low SKU strategy
Kirkland Signature
Many stores in global
Product differentiation
Develop local products : I-MEI Milk Tea
Differences in product form
Global Sourcing
Entry Mode
Direct Investment
Japan
Canada
advantages
allow resource transfer and other exchanges of knowledge
Reduced Disparity Between Revenues and Costs.
Development of Human Capital Resources
Increased Productivity
disadvantages
Risk from Political Changes
Higher Costs
Hindrance to Domestic Investment
Joint-Venture
South Korea
Iceland
UK
Taiwan
Mexico
Puerto Rico
Australia
Spain
China
France
advantages
achieve global management
reduce operating risk
improve the communication between the company and the outside world and expand the business network
disadvantages
Foreign investors often can not fully control joint ventures
Spend more time looking for partners
G6 group members
張奕葶 Tiffany
林侑萱 Rita
蔡怡萍 Nico
林楷 Kyle
馮品璇 Debby
韓鎵尉 Ivy