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Context analysis-> "Multifuntional living" - Coggle Diagram
Context analysis-> "Multifuntional living"
WHO
End user
My end user could be anyone who would like to make their life easier! However I feel like it is designed and marketed more towards the younger generation, but anyone could use it
Anyone wanting to clear up their homes
Possible client
A possible client could be a family who has just moved house and do not have as much space
Or it could be an office company wanting to modernize their working areas or create better space to expand their workspace
Target market
My target market is the younger adult to the middle-aged range. This is because the product would be most useful to people working, or have a small living area (university students)
WHAT
Context 1 "Multifunctional living"
"Many products in one"!
Cheaper= more appealing
Use space efficiently
larger homes becoming more expensive-> less space for large families, combine living rooms offices
Home working increasing following COVID-19 -> adaptable living and working spaces
Cleaner environments
Making homes more attractive cheaply
Less junk being stored in homes
Creating a nice living environment-> leaving you with better mental health and a a clearer mind
Rapid lifestyle
People always moving need things close by and always at hand
Adaptive to your needs
Custom ideas: a table could become a stand, storage box, or even a food store
WHY
I have chosen this topic because i have researched the market and have not found an organizer which offers the ability to store items, charge/hold electronic devices and also be aesthetically pleasing
Also, I believe by creating an organizer that is useful and easy to use you can almost encourage people to work as they have a clean,spaced,organised and set working area
WHEN
I plan on completing my product before February for my client
HOW
Aesthetics
Modern
Clean
Smooth
Angular
High quality material
Fit into the modern home
Easy to move/ store
Anthropometric data to make sure it suits the market
Cost
Many are on the high-end market meaning only the wealthy can afford to benefit from the helpfulness of multifunctional furniture
EG
On furniture village, the average multifunctional work surface is £1950
I would be looking to make my product the same quality but with low costs creating a cheaper final product
I would like to create a new range of affordable multifunctional furniture creating a new area of the market