Context analysis-> "Multifuntional living"

WHO

WHAT

WHY

WHEN

HOW

I plan on completing my product before February for my client

Context 1 "Multifunctional living"

I have chosen this topic because i have researched the market and have not found an organizer which offers the ability to store items, charge/hold electronic devices and also be aesthetically pleasing

Also, I believe by creating an organizer that is useful and easy to use you can almost encourage people to work as they have a clean,spaced,organised and set working area

"Many products in one"!

Use space efficiently

Cleaner environments

Less junk being stored in homes

Rapid lifestyle

Adaptive to your needs

Cheaper= more appealing

larger homes becoming more expensive-> less space for large families, combine living rooms offices

Making homes more attractive cheaply

Creating a nice living environment-> leaving you with better mental health and a a clearer mind

People always moving need things close by and always at hand

Custom ideas: a table could become a stand, storage box, or even a food store

Aesthetics

Cost

End user

Possible client

Target market

A possible client could be a family who has just moved house and do not have as much space

Or it could be an office company wanting to modernize their working areas or create better space to expand their workspace

My target market is the younger adult to the middle-aged range. This is because the product would be most useful to people working, or have a small living area (university students)

My end user could be anyone who would like to make their life easier! However I feel like it is designed and marketed more towards the younger generation, but anyone could use it

Anyone wanting to clear up their homes

Modern

Home working increasing following COVID-19 -> adaptable living and working spaces

Many are on the high-end market meaning only the wealthy can afford to benefit from the helpfulness of multifunctional furniture

EG

On furniture village, the average multifunctional work surface is £1950

I would like to create a new range of affordable multifunctional furniture creating a new area of the market

I would be looking to make my product the same quality but with low costs creating a cheaper final product

Clean

Smooth

Angular

High quality material

Fit into the modern home

Easy to move/ store

Anthropometric data to make sure it suits the market