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Adoption Theories, References ANGTYAN, H., 2019. ADKAR Model in Change…

- - - - Inspire movement from current state to future state
- - - - For general memberd
      - For change resistors
        
        Engage members to see why they see no need for hange
        
        Encourage their input on what they think can be done
      - One on one interaction to highlight appropriateness
  - - - Sticks : celebrate it and encourage members to assist those struggling
      - Doesnt stick: Offer training and coaching
- - - - Communication
      - Awareness
      - Appropriateness
  - - - Implementing the change
      - Some Members may struggle with new reality
      - Support
      - Time
- - - - Awareness
        
        Appropriateness
      - Information level
- - - - Small forward thinking groups
      - The first to lear and adopt innovatin
      - Introduce new innovation
      - Risk taking and cutting edge
    - - Highly respected opinion leaders
      - Their endorsement of innovation plays key roles in bridging the chasm
    - - Take time to take decision
      - Adopt change when it is the status quo
      - Observe the experiences of others
    - - Responsive to peer pressure
      - Want innovations to be well tested before risking attempt
    - - Highly resistant to change
      - hard to market to as they are not exposed to media
      - Wait for innovation to be mainstream before adoption