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(Social media, Advertising vs.
Publicity(宣傳), Software for
online media,…
Social media
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• Major social media platforms: Facebook/ Twitter(micro blogging service)/ Instagram(picture)/ Pinterest(share ideas and images they find online with fellow users.) /LinkedIn(website for businesspeople who create personal or
company profiles.)
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Publicity types
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• Create owned media: Educational
web pages, White papers, Landing
pages(登陸頁面), Blogs, Info graphics, apps, Brand
communities, E-mail
newsletter
• Earn the press: with their goods and services or good
works featured in articles, stories
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