Please enable JavaScript.
Coggle requires JavaScript to display documents.
(Advertising
strategy decisions, Advertising
spending, Sales promotion
…
-
Advertising
spending
-
Largest
advertisers
Furniture stores, Jewelry stores, Games and toys, Perfume and cosmetics, Soap and detergent, Sporting and athletic goods
Sales promotion
decisions
targets
wholesalers
or retailers
Price deals/Promotion allowances/Sales contests/Calendars/Gifts/Trade shows/Meetings/Catalogs/Merchandising aids/Videos
-
final consumers or users
Contests/Coupons/Aisle displays/Samples/Trade shows/Point-of-purchase/materials/Banners and/streamers/Frequent buyer/programs/Sponsored events
Challenges
erode brand loyalty, alternatives, hard
to manage, no good without professionals
-