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CHAPTER 8: MULTI CHANNEL SUCCESS AND THE FUTURE OF E-RETAILING
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CHAPTER 8: MULTI CHANNEL SUCCESS AND THE FUTURE OF E-RETAILING
RETAILER- A RETAILER THAT SELLS MERCHANDISE OR SERVICES THROUGH MORE THAN ONE CHANNEL.
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CUSTOMER- BUY WHAT THEY WANT, WHEN THEY WANT. WHEREVER THEY WANT
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