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ADOPTION THEORIES OF ROGERS AND HALL & HORD, HALL & HORD CBAM …

- - - - Adoption means that a person does something differently than what they had previously. There are five established adopter categories
        
        Late Majority - These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority
        
        Laggards - These people are bound by tradition and very conservative.
        
        Early Majority - These people are rarely leaders, but they do adopt new ideas before the average person
        
        Early Adopters - These are people who represent opinion leaders
        
        Innovators - These are people who want to be the first to try the innovation
  - - - Mass media channels
        
        Interpesonal channels
    - - Steps in the innovation-decision process
        
        Knowledge
        
        Persuasion
        
        Decision
        
        Implementation
        
        Confirmation
    - - Perceived attributes of the innovation
        
        Relative advantage
        
        Compatibility
        
        Complexity
        
        Trialability
        
        Observability
        
        Reinvention **
    - - Types of innovation-decisions