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Sales Page - Coggle Diagram
Sales Page
Story
Cast reader into story
Touch emotions/ pains - Resonate with them
How we/they have failed in the past
Keep reader engaged
Build Trust
Origin Story
Team
Owner
Brand
Solution
Offer Stack
ROI on their investment
Compare to Competition
Future Cast
Touch Emotion
Give options
Do nothing
Stay the same
Progress
Guarantee
Make the Guarantee so good that it scares you
Clear/Simple/Strong
Testimonials
Build more trust
Hit Pain points
Real Photos/Videos
Results/ Screenshots
FAQ
Pain Points
Guarantee
Price objection
Technical/Logistical Barriers
Shipment
Language
Top Banner
BIG Headline
Sub Headline
Benefits of service/product
Optimized for Mobile.
Fit under fold?
Benefits
Review benefits
Cover REAL benefits
About
Show passion
Product
Industry
Them
Resonate with them
Avatar
Confirm Avatar
Speak directly to them