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Branding On The Web - Coggle Diagram
Branding On The Web
THE BRAND PLATFORM
Role : The e-retailer needs to ascertain the purpose of the brand, how it can help people’s lifestyle and the functional and emotional benefits being offered.
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Brand back-up :the fourth aspect of the brand platform, asks whether the site is authentic
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E-Brand
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The creation & development of communication
strategic specifically for brand to have meaning & context on the web
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