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Multichannel Success and The Future of E-Retailing - Coggle Diagram
Multichannel Success and The Future of E-Retailing
Introduction
Multichannel is the use of a variety channel in a customer's shopping experience including research before a purchase.
Retailers that sell merchandise or services through more that one channel
The experience of a customer who shop using the different channel.
Types of Multi Channel
Stores
Catalogs
Internet
Benefit that provided
Store Channel
Browsing
Touching and feeling
Personal service
Cash and credit payment
Risk reduction
Catalog Channel
Convenience
Information
Safety
Internet Channel
Broad selection
Detailed problem solving information
Personalization
Consumer Buying Decision Process In Multi Channel
Need recognition
Information search
Information evaluation
Purchase Decision
Post-purchase Behaviour
Key Multi-Channel Retailing
Create a seamless experience
Know customer
Make it easy
Provide support
Challenges
Lack of skills to succeed in internet retailing
Lack in thrust
Locale limitations
High start up over cost
Future Trend
Electronic Payment
Is any digital financial payment transaction involving currency transfer between two or more parties
Far cheaper than the traditional method of mailing out paper invoices and then processing payments received
Electronic kiosk
Is a computer terminal featuring specialized hardware and software designed within a public exhibit that provides access to information and application for communication, entertainment, commerce and so on
Audio visual shopping tralley
It provide the information and really reliability and conveniences
Assist and support shopper as they negotiate a bricks store