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MULTI-CHANNEL SUCCESS AND THE FUTURE OF E-RETAILING - Coggle Diagram
MULTI-CHANNEL SUCCESS AND THE FUTURE OF E-RETAILING
Multi-Channels
Multi-channel is the use of a channel in a customer's shopping experience including research before a purchase
Retailers can influence the unique benefits provided by each to attract and satisfy more customers
Retailer that sell merchandise or services through more than one channel
Types Of Multi-channel
Catalogs
Information
Safety
Convenience
Internet
Detailed problem solving information
Personalization
Broad Selection
Stores
Cash and credit payment
Entertainment and social interaction
Personal care
Immediate gratification
Touching and feeling
Risk reduction
Browsing
Buying Decision Process
Information evaluation
Purchase decision
Information Search
Post-purchase behaviour
Need Recognition
Key to Multichannel Retailing
Know the customer
Make it easy
Create a seamless experience
Provide support
Challenges
lack of trust in internet retailing
locale limitations
Lack of kills to succeed in internet retailing
high start up of cost
Future Trend
Electronic payment
Audio visual shopping trolley
Electronic Kiosk