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Organization change adoption theories, References, Rogers, E. M. (2010).…

- - - - Awareness - I am not concerned about it.
      - Informational - I would like to know more about it.
      - Personal - How long will it affect me?
    - - Management - I seem to be spending all my time getting materials and resources ready.
      - Consequence - How is my use affecting my learners?
        
        How can I refine it to have more impact?
    - - 6. Collaboration - How can I relate what I am doing to what others are doing?
      - Refocusing - I have some ideas about something that would work even better.
- - - - small group
      - always the first to learn about and adopt an innovation
      - Risk takers
      - Adventurous
      - Responsible for introducing innovations because they share their experiences with their friends and communities
    - - Small forward-thinking group
      - Highly respected as opinion leaders
      - Their endorsement of an innovation plays a key role in bridging the gap between the trend setters and the majority.
    - - They take time to make decisions.
      - They first observe other people's experiences.
      - They will onkly adopt the product once they're conviced that it has real benefits.
      - They will only adopt the product once they believe it is the new status quo.
    - - They are more resistant to change.
      - They are very responsive to peer pressure.
      - They want innovation to be well tested and widely used first.
    - - They are highly resistant to change.
      - They are hard to reach with marketing campaigns.
      - They usually have minimal exposure to media.
      - They wait until an innovation is completely mainstream before they adopt it.
      - Some never adopt the innovation.