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Media Ethics Ch. 3 TARES pg. 70-75 - Coggle Diagram
Media Ethics Ch. 3 TARES pg. 70-75
T-
Truthfulness
Visually and verbally truthful
cheerios heart healthy example
A-
Authentic
is the claim authentic
Is there a real need for this product?
Would you buy it based off your knowledge of the product?
R- Does the ad treat the receiver with
Respect?
am I willing to take full responsibility for the content of this ad?
anti texting driving ad has respect for human life
E- Is there
Equity
between the sender and the receiver?
is the receiver of the message on the same playing field as the creator of the ad?
is there honest info that would make them see it differently?
people shouldn't have to do extensive research to find out your ad is false
S- Is the ad
Socially
responsible?
difficult because ad peeps have responsibilities to many different groups, their agency to their society
would society as a whole be improved by this product?
does this ad increase peoples trust for advertisements?
are there ways people could be harmed by this item?
does this company take their business seriously and responsibly?
great tool to warn clients of potential woes of bad ads
