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Problem recognition The Need for safe and reliable Electricity.,…
Problem recognition
The Need for safe and reliable
Electricity.
Consumer desirables
Green energy
Lowset possible cost
Purchase Decision
Factors to consider (cost vs benefit)
Installation cost
Will I get my money back?
Do I have the money to outlay?
Environmental benefit
Will it reduce my carbon foot print?
How much overall effect will it have on the environment?
How much concern do I have over the environment?
Electricity storage
How much capacity do they have?
Where will they be installed?
Are they safe?
Availability of special offers
How long will they be available?
Payment options?
What special offers are available?
Lock in period?
Exit fees
Maintenance costs
How often?
Can I afford them?
What are the maintenance cost?
Post purchase behaviour
Continuing information search
Has any changes occurred in information?
How is reliable?
Is there anywhere else I could get more information?
Lobby government for further reductions
Will the federal government provide any further reduction in power prices?
Will privatisation reduce costs?
Will energy policy's change and provide further increase or reductions in price?
Question decision
Should I change my decision/plan
Should I begin the process again?
Did I get the best deal?
Assess new technology
Cost vs benefit analysis of new product?
Will the product I bought be superseded quickly?
Are previously assessed choices improved due to technology?
Is the product I purchased compatible with upgrades?
Are there any new technology's that could reduce my electricity costa?
Information search :
Search options
Publications
Sales/product information
Internet
Consumer choice reviews
Government advertising
Evaluation of alternatives
Current options
Grid connection with Solar system
Grid connection with solar system and battery storage
Standard Grid connection
Grid connection with tariff changes
Retail offers