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DV 360, https://www.youtube.com/watch?v=MSCB6jHNPyY, Custom Bidding in…
DV 360
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Bidding Stratgy
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Maximise performance
Maximise conversions/clicks, while prioritising spending the full budget
Maximise conversions/clicks, while prioritising a target CPC/CPA
If you have limited data, it’s best to use the maximise conversions/clicks strategy first to allow enough historical data (100 conversions within the insertion order (IO) in total, or 100,000 impressions) to be collected to allow the algorithm to make ‘informed’ decisions.
Custom Bidding In 2020 DV360 launched custom bidding, an automated strategy where advertisers can write a Python script to define how much an impression is worth.Custom bidding allows advertisers to optimise campaigns to non-standard metrics such as time on screen and Floodlight activities.
Audience Manager
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Combined Audiance
Logic Gate (OR, AND, AND NOT) Creater- We can combine First Pary, Googe and third party data
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ASAP pacing can also be effective for line items that are targeted to more limited inventory,
Best if your priority is to spend a consistent amount of money every day and your inventory availability is consistent day to day
Keep in mind that if there is less inventory or more competition toward the end of your campaign, you might not spend your full budget.
Pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you've spent your entire budget by the end of your flight, and is updated in real time.
You can set a frequency cap for an individual line item, for all of the line items in an insertion order, or for all of the insertion orders in a campaign.
Exposures: This is the maximum number of times your ad can show to the same user. For non-skippable and TrueView ad formats in TrueView line items, you can also set frequency caps based on the maximum number of TrueView: Views.
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