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[TP Final] Term Project Video Presentation, Business Model of Xiaomi,…

- - - - user-centric company
    - - Innovation, Passion, Sincereness
    - - be friends and the coolest company
    - - let everyone enjoy a better life through innovative technology
  - - - related / unrelated diversification
      - International expansion
    - - released first hardware product mobile phone
    - - started Xiaomi Ecological Chain
    - - released MIUI & Mi Chat
    - - annual sales exceed 100 billion
  - - - China's largest smartphone company
    - - top five smartphone market
    - - listed at the Hong Kong Stock Exchange
  - - - peripherals
      - smartphone
- - - - good quality and cost-effective
      - MIUI system
    - - Word-of-mouth marketing
      - Weibo marketing
      - Hunger marketing
  - - - the pursuit of fashion personality, users who require relatively low prices and high-cost performance
    - - high-end smartphones
- - - - buyer price sensitivity
      - customer Value
    - - chooses different suppliers
      - maintained the originality
    - - relative price performance of substitute
      - perceived level of product differentiation
    - - diversity of competitors
      - entry barriers - patent rights
    - - access to distribution channels
      - customer loyalty to established brand
  - - - home-field advantage in the domestic market
    - - targeted towards the consumer need high CP value
    - - changes in consumption habits (internet)
    - - Xiaomi maybe able to leverage its capabilities to use 5G
    - - xiaomi can push itself as greener manufacturers
    - - patent and copyright law
- - - - Taiwan and Hong Kong
      - Hired the former vice president of Google
    - - First international headquarters in Singapore
    - - Declining domestic market
      - Outside of Asia.
        
        Brazil
    - - Western Europe
        
        Spain
    - - Dubai and London
    - - Outside mainland China
  - - - Reaction to political inducement
        
        start Indian local production
      - Product differentiation
        
        Charger
        
        Special coating of phones
        
        Memory card slot
        
        The unique needs of the selfie function
      - Marketing
        
        2014
        
        alliance with Indian e-commerce supplier, Flipkart
        
        cooperating with Amazon, Snapdeal, and Paytm
        
        2015
        
        establishing an international sale platform called Mi.com
        
        opened an offline store for the first time
    - - long-term contract
      - alliance with Indian e-commerce supplier
        
        Flipkart
- - - - Lacked differentiation and uniqueness