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Survey Research - Coggle Diagram
Survey Research
Part 4: Conducting Self-Report Research(Interview)
Oral,in-personal administration of a Q to each member of a sample
Advantages(in comparison to Q study)
In-depth data
Questions that cannot effectively be structured
Flexible
Disadvantages(in comparison to Q study)
Expensive, time consuming-less respondents
Requires interviewing skill
Telephone interviewing
Short,specific, not too personal
Constructing the interview guide
Each question relates to a specific study topic
Communication during the interview
Avoid words or action
Recording responses
Recorded manually by interview
Pretesting the interview procedure
Small group
Part 1: What is survey research?
Descriptive research
Typical survey studies-assessing
Attitudes, opinions, preferences, demographics, practices and procedures.
Classifying survey research
Collection of survey data
Interview & observation(Qualitative)
Survey Frequency
Cross-sectional survey
Longitudinal survey
Part 3: Conducting Self-Report Research(Questionnaire)-What to do when your questionnaire is ready?
Preparing the cover letter
2.Pretesting the Q
Follow up activities
Part 2: Conducting Self-Report Research(Questionnaire)-How to construct a good questionnaire?
Collection of standardized, quantifiable information from all member of a population/sample
Conducting a questionnaire(Q) study
1.Criticisms
2.Paper and pencil Q
Starting the problem
Selecting participants
Constructing the Q(Attractive, brief, easy to respond to)
Types of items
Scaled items
Most survey
Unstructured items
Avoid
Avoid jargon(be specific)
Indicate a point of references
Avoid leading question
Avoid touchy questions
Avoid question that assumes a fact
Question must be clear and unambiguous