Behaviorists assume that we have basic physiological needs that motivate us, such as hunger, thirst, sex, and others. When these needs are met, certain acts and experiences are associated with primary reinforcers, probably through classical knowledge inasmuch as such associated acts are They become secondary reinforcers, for example, the effect is associated with food as we are fed and raised by our parents, reinforcing is something that you will work to achieve, therefore, according to the behavioral approach, we are motivated to Act as we do to earn primary and secondary reinforcers and avoid punishment