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markets and marketing the four ps - Coggle Diagram
markets and marketing the four ps
markets
place
suppliers
customer
market research
are
place
price
product
promotion
product
name
packaging
design
rage
distinctive quality
product life
birth or launch
growth
maturity
decline
place
traditional distribution system
eliminating the wholesaler
elimitating both wholesaler and retailer
price
demand
supply
pricing policies
penetration pricing
competiotion based pricing
premium pricing
predatory pricing
cost plus pricing