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Haier( Vanguard of globalization) - Coggle Diagram
Haier( Vanguard of globalization)
Brief introduction
4 stages of development
(1) 1984-1991 砸掉问题冰箱
(2）1991-1998 Diversification: services & multiple products
(3) 1998-2012 Globalization: product expoert to brand export
(4) Intellectualization: smart home; ecology
销售增长
国内市场：增长放缓
全球市场：accelarating
Haier's globalization
(1) external industry globalization drivers
marekt; cost; competitive; technology
(2)internal organizational factors
organization culture
pursuit of excellence; 市场前列
Organization competence
local customization
Entry Mode
export
factory building
acquisitions
cultural integration
polycentric staffing
Constraints
(1) external
protectionist; discrimination
Application of principle
Fish tank theory
Practice
Industry 4.0
Convenient life
Situational service ecosphere
Summary: deep demand