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Coco-Cola - Coggle Diagram
Coco-Cola
General environment
Political and Legal Forces
食品 健康
Pro-china faction
Macroeconomics Forces
Improvement of consumption
Advantages
health; fashion culture
Democratic Forces
urbannization: over 60%
youth population:30 million
Socialcultural forces
中国演变：茶酒文化-good wine needs bush-socialcultural identity reaction（喝可口可乐成为一种日常习惯）
Background
1886年成立
Corporation management
head office
各地区
各功能部门（marketing; R&D...)
Thereat to entry
Barrier to entry is low
波特五力
Bargaining power of buyers-weak
low:individual buyers
Corporate buyers 有一定的议价能力
Low switing costs
People's awareness of health
promising future in soft drink industry
Bargaining power of suppliers-weak
bulk ingredients supplier
Equipment
Intensity of rivalry
non-carbonated 市场竞争激励
Carbonated由百事和可口可乐垄断
Demand and supply conditions
downward trend; still exist
sales and production over 100% - strong demand
Internal Environment
Core competence
Brand value
The secret formula-top secret
Technological Forces
leading technology
anti-corrosion
Energy-saving technologies
Flavor innovation
AI
5 Britt Theorem
the formulation of an advertising plan:
who what where when how