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James Baker Website Strategy, MINDSET, .COM, BRAND NARRATIVE, USER JOURNEY…
James Baker Website Strategy
PROJECT OVERVIEW
PHASE 1: FOUNDATIONS
June 8th
STEP 1: Mindset
STEP 2: User Journey
STEP 3: Site Architecture
OK
PHASE 2: STORY
June 15th
STEP 4: Core Brand Story
STEP 5: Value Proposition
STEP 6: Messaging + Copy
PHASE 3: CONSTRUCTION
June 22nd
STEP 7: Scroll Website Design
Mobile-First
STEP 8: Content Integration
Video, Blog, Courses
STEP 9: Customization
Payments, Chat, Scheduling, etc.
PHASE 4: LAUNCH WEEK
June 29th
Go Live
Tests and Tweaks
Final Approval
Close Project
MINDSET
One User
One Traffic Source
One Solution
One Conversion Method
Opt-in Course
One Onboarding Process
Sales Call
One Nurturing Method
Email
Business Expansion
Content Marketing
Business Owner
Create Extreme Clarity and Focus
Remove All Noise and Confusion
Simplify and Automate Conversion
.COM
The Why: Core Story
The How: Value Proposition
The What: Solution
Free Consultation
Automated Course Offer
Webinars Offer
Services Offer
Certificates
Testimonials
2 more items...
Top 3-5
Sales Page
Checkout
Zoom Webinar OVO
Registration/Confirmation
Email Sequence
1 more item...
?
Product Launch OVO
Video Opt-in
Email Sequence
Value x3
1 more item...
Scheduling Page
Personal access to Expert's time+mind.
Packages = Save time. Eliminate frustration. Stop uncertainty. SAVE MONEY
What makes us unique?
We really listen, then consult.
Proven Stategies
non-residents!
EXPERIENCE
Trademark model
EE Expert Expansion
What's our purpose? Why should we care?
We help you thrive. Not just survive or grow.
HEADER
Courses
Webinars
Services
Free Consultation
BRAND NARRATIVE
Who is the Hero?
What the hero is
What the hero wants
What tragic thing will happen if the hero doesnt win
What wonderful thing will happen if they do
Who the villain is
internal suffering
external problem
existential need
USER JOURNEY
CONTENT MAGNETS
YouTube Videos
Free Information
Qualified Leads
3RD DEGREE VALUE
2ND DEGREE VALUE
Consulting
Priced Coaching
?
1ST DEGREE VALUE
Expansion Packages
Priced Service
Course/Webinar
Priced Information
Free Call
Contact Form
Leads
Prospects
DIY Clients
DWY Clients
DFY Clients
Resell/Upsell
Meet the Expert