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Chapter 7:- Understanding Customer - Coggle Diagram
Chapter 7:- Understanding Customer
1) Factors affect Consumer Behavior&Consumer Market
The size of the consumer market
Changes in consumer shopping habits
Emphasis on consumer-oriented marketing
The design of effective marketing strategy
2) Types of Consumer Choices
Product
Brand
Shopping area
Store type
Store
Non store source
3) Definition of Consumer Atitudes
Respond favorably or unfavorably to a product or brand
Attitudes are based on beliefs consumer hold about the attributes or features(price, level of service, quality) of the products they are evaluating.
Attitude are primary causes of behavior causing consumers to buy or not to buy.
4) Influences of Social Enviroment
A) Culture
Subculture
Social class
B) Demographic characteristics
Nationlity
Age
Race
C) Organisation, family, media, and references groups
3 types of interpersonal process:-
Informational influence
Utilitarian influence
Value-expressive
D) Individual Consumer
5) Source of Individual Differences
Word-of-mouth communications
Personality
Lifestyles and psychographics
Motivation