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Kraft - Coggle Diagram
Kraft
Description
1969, Cadbury merged with Schweppes which are rumored this action marked the end of its social ethos by instilling a capitalist philosophy
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On July 2, 2015, Kraft completed its merger with Heinz, arranged by Heinz owners Berkshire Hathaway
Kraft is an American grocery manufacturing and processing conglomerate headquartered in Chicago, Illinois, part of the Kraft Heinz Company
Current situation
In 2010, Kraft biught Cadbury and pleadge to continue honour Cadbury''s commitment to Fair Trade product.
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Cadbury confirmed that it was no longer working with Fairtrade, and had instead switched to a new cocoa production partnership known as Cocoa Life
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Future
target the markets of other countries such as China, Russia and Nigeria
participate in Co-Brand Marketing with other brand industries to capitalise on more advertising opportunities
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may lose a lot of business as Cadbury is centred on chocolate and delicious treats (people are trying to eat healthier
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