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SM Presentation - Coggle Diagram
SM Presentation
Means
Differentiatied SM channels
IG
More telling posts = not bound to news
FB
LI
LI message ads?
Hashtags post specific
location tag in IG
More posts
Reposting. Multimodal (video, infographics)
share more posts other write about us and the industry.
2-way communication
Budgeting and work distribution
Expenditure
Marketing team working hours
SM ads and promotion
Work that needs to be done
Blogposts and news
small goals
Get x followers on IG to get certified
MAIN GOAL: Sales
Contact us = Website visit = Link click
Link click: How?
Followers
How many?
Shared
Ads, page promotion
Budget
Fb suggestion
goals from a customer point of view
Become the media customers have and want to follow to keep up to date.
KPI: Link clicks and engagement
Current situation and charts on future goals