Please enable JavaScript.
Coggle requires JavaScript to display documents.
vw-logo-2x - Coggle Diagram
Leadership style
Autocratic
Situation
- Trust from shareholders and potential customers has been lost
- Brand image is damaged
- Governments are now concerned and may look deeper into business
- Needs to respond quickly
- Needs to build back trust
- Rebuild brand image
- Fix the mistakes
Justification
- Able to make decisions quickly because no opinions needs to be asked, except in the board of directors (us)
- As trust has been lost from shareholders and customers, there is no need to waste time to ask their opinions
General description
Volkswagen is one of the world’s leading car manufacturers for producing high-quality and reliable cars. Volkswagen was found in Germany in 1937 and has been growing to such a scale that the company is now selling passenger cars under other competitor brands such as Audi, Bentley, Bugatti,....
The target market is mainly aiming at young, outgoing and ambitious people who enjoy a sporty yet practical type of transportation.
-
-