New user
registration confirmation e-mail
Selected property
No selected property
Email notification
STRUCTURE
- dedicated email template for user registration;
- Subject line - Welcome to RentCafe.com
- Preview text: Rest easy & browse thousands of verified listings
- include:
1. RentCafe branding - logo and colors
2. Property details
- link to property on RentCafe.com
- phone number
- link to property website
3. Listings Recommendations
- Check out more properties in the same area: [neighborhood / city recommendations]
Recommendation 1
Recommendation 2
Email 1
STRUCTURE
- dedicated email template for user registration;
- Subject line(s) - Welcome to RentCafe.com
Time to move on? You're in the right place! - Preview text: Rest easy & browse thousands of verified listings
- include:
1. RentCafe branding - logo and colors
2. Welcome message
- engaging copy
- CTA to start browsing listings
3. Educational section
- Rent calculator
- How to use filters
- How to save a search
- How to add a property to favorites
- How to contact property
4. CTA - Save your first search
Save search notification
Email 1
STRUCTURE
- dedicated email template for save search notifications
- Subject line - [user_name], these properties in [city] have rent specials available now!
- Preview text: Grab a discount, free first month or other rent benefits these properties offer.
- include:
1. RentCafe branding - logo and colors
2.Listings Recommendations
- Rent specials / city or neighborhood
- All these properties in [city] offer rent specials. Check them out:
10 Recommended properties with rent specials
3. CTA - Apply now
Email 2
STRUCTURE
Subject line - Here are our top 3 pics for you in [city]
- Preview text: The best match for your saved search
Listings Recommendations
- Featured properties/city
- We've handpicked these listings for you:
3 Recommended properties / only featured listings
CTA - Contact property
Email 3
STRUCTURE
Subject line - 10 new properties that match your search
- Preview text: Schedule free virtual tours for any property
Listings Recommendations
- BS recommendation algorithm
- Here are 10 new properties with similar floor-plans:
3 Recommended properties / similar floor plans
CTA - Contact now
Email 4
STRUCTURE
Subject line - [name] 20 properties in [city] offer units in your price range
- Preview text: Your budget, your rules
Listings Recommendations
- BS recommendation algorithm
- Here are 20 properties with units in your price range:
20 Recommended properties / similar floor plans
CTA - Contact now
Open
Yes
No
Open
Yes
No
Web push
Send to users who allowed push notifications
Listings Recommendations
- BS recommendation algorithm
- Here are 10 new properties with similar floor-plans:
3 Recommended properties / similar floor plans
Email 5
STRUCTURE
- Subject line - 12 properties that match your search in [city]
- Preview text: Schedule free virtual tours for any property
Listings Recommendations
- BS recommendation algorithm
- Here are 12 new properties match your search in [city]:
12 Recommended properties - use a mix of featured, rent specials and similar floor plan properties.
CTA - Contact now
Open
Yes
No
Web push
Send to users who allowed push notifications
Listings Recommendations
- Rent specials/city or neighborhood
- All these properties in [city] offer rent specials. Check them out:
10 Recommended properties with rent specials
Open
Yes
No
Web push
Send to users who allowed push notifications
Listings Recommendations
- BS recommendation algorithm
- Here are 10 new properties with similar floor-plans:
3 Recommended properties / similar floor plans
Open
Yes
No
Web push
Send to users who allowed push notifications
Listings Recommendations
- BS recommendation algorithm
12 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.
Restart recommendation cycle
If no save search or favorite property in 5 days
Email 2
STRUCTURE
Subject line(s) - How to find your next rent on RentCafe.com
Preview text: Save your first search to get recommendations in your inbox
- include:
3. Educational section
- How to use filters
- How to save a search
4. CTA - Save your first search
If no save search or favorite property in 5 days
Email 3
STRUCTURE
Subject line(s) - [name], you're missing out rent opportunities
Preview text: Save your first search to get recommendations in your inbox
- include:
3. Educational section
- How to use filters
- How to save a search
4. CTA - Save your first search
Open
Yes
No
Web push
Send to users who allowed push notifications
Save your first search on RentCafe and start getting rent recommendations
Open
Yes
No
Web push
Send to users who allowed push notifications
[name], you're missing out on rent opportunities! Save your first search to get recommendations in your inbox
Web push
Send to users who allowed push notifications
Listings Recommendations
- Featured properties only
- We've handpicked these listings for you:
3 Recommended properties / only featured listings
Thank you - confirmation email
Email
STRUCTURE
Subject line - Your message is on it's way! [city]
Preview text: Thanks for contacting [property_name]
Property details
- floor-plan selected
- property contact number
- property website
Listings recommendations
6 Recommended properties - use a mix of featured, rent specials and similar floor plan properties.
CTA - See more properties like [property_name]
Open
Yes
No
Web push
Send to users who allowed push notifications
See more properties like [property_name],
Listings Recommendations
- BS recommendation algorithm
- 6 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.
Email me more apartment listings like this - notification
Wait 3 days
Daily email
STRUCTURE
- send if no saved search results email was sent
- Subject line - [user_name], discover more properties like [property_name]!
- Preview text: Browse similar properties
- include:
Listings Recommendations
- 12 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity
CTA - Apply now
Favorite properties
Open
Yes
No
Web push
Send to users who allowed push notifications
See more properties like [property_name],
Listings Recommendations
- BS recommendation algorithm
- 12 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.
Change in price or availability
Daily email
STRUCTURE
- send if price drops or increases, new units become available, one unit left, high demand
- Subject line ex. - [user_name], just one unit left for 1 bedroom apartments at [property_name]!
[user], - Preview text: Browse similar properties
- include:
Listings Recommendations
- 6 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity
CTA - Contact property
Open
No
Yes
No change in price or availability - 7 days
Web push
Send to users who allowed push notifications
See more properties like [property_name],
Listings Recommendations
- BS recommendation algorithm
- 6 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.
Email
STRUCTURE
Subject line ex. - [user_name], people who liked [favorite_property_name] also like these properties
Preview text: Browse through similar properties
include:
Listings Recommendations
- 4 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity
CTA - Apply now
Open
No
Web push
Send to users who allowed push notifications
[user_name], people who liked [favorite_property_name] also like these properties
Listings Recommendations
- BS recommendation algorithm
- 4 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.
Yes