New user
registration confirmation e-mail

Selected property

No selected property

Email notification
STRUCTURE


  • dedicated email template for user registration;
  • Subject line - Welcome to RentCafe.com
  • Preview text: Rest easy & browse thousands of verified listings
  • include:

1. RentCafe branding - logo and colors


2. Property details

  • link to property on RentCafe.com
  • phone number
  • link to property website

3. Listings Recommendations

  • Check out more properties in the same area: [neighborhood / city recommendations]

Recommendation 1
Recommendation 2

Email 1
STRUCTURE


  • dedicated email template for user registration;
  • Subject line(s) - Welcome to RentCafe.com
    Time to move on? You're in the right place!
  • Preview text: Rest easy & browse thousands of verified listings
  • include:

1. RentCafe branding - logo and colors


2. Welcome message

  • engaging copy
  • CTA to start browsing listings

3. Educational section


  • Rent calculator
  • How to use filters
  • How to save a search
  • How to add a property to favorites
  • How to contact property

4. CTA - Save your first search

Save search notification

Email 1
STRUCTURE


  • dedicated email template for save search notifications
  • Subject line - [user_name], these properties in [city] have rent specials available now!
  • Preview text: Grab a discount, free first month or other rent benefits these properties offer.
  • include:

1. RentCafe branding - logo and colors


2.Listings Recommendations

  • Rent specials / city or neighborhood
  • All these properties in [city] offer rent specials. Check them out:

10 Recommended properties with rent specials


3. CTA - Apply now

Email 2
STRUCTURE


Subject line - Here are our top 3 pics for you in [city]

  • Preview text: The best match for your saved search

Listings Recommendations

  • Featured properties/city
  • We've handpicked these listings for you:

3 Recommended properties / only featured listings


CTA - Contact property

Email 3
STRUCTURE


Subject line - 10 new properties that match your search

  • Preview text: Schedule free virtual tours for any property

Listings Recommendations

  • BS recommendation algorithm
  • Here are 10 new properties with similar floor-plans:

3 Recommended properties / similar floor plans


CTA - Contact now

Email 4
STRUCTURE


Subject line - [name] 20 properties in [city] offer units in your price range

  • Preview text: Your budget, your rules

Listings Recommendations

  • BS recommendation algorithm
  • Here are 20 properties with units in your price range:

20 Recommended properties / similar floor plans


CTA - Contact now

Open

Yes

No

Open

Yes

No

Web push
Send to users who allowed push notifications


Listings Recommendations

  • BS recommendation algorithm
  • Here are 10 new properties with similar floor-plans:

3 Recommended properties / similar floor plans

Email 5
STRUCTURE


  • Subject line - 12 properties that match your search in [city]
  • Preview text: Schedule free virtual tours for any property

Listings Recommendations

  • BS recommendation algorithm
  • Here are 12 new properties match your search in [city]:

12 Recommended properties - use a mix of featured, rent specials and similar floor plan properties.


CTA - Contact now

Open

Yes

No

Web push
Send to users who allowed push notifications


Listings Recommendations

  • Rent specials/city or neighborhood
  • All these properties in [city] offer rent specials. Check them out:

10 Recommended properties with rent specials

Open

Yes

No

Web push
Send to users who allowed push notifications


Listings Recommendations

  • BS recommendation algorithm
  • Here are 10 new properties with similar floor-plans:

3 Recommended properties / similar floor plans

Open

Yes

No

Web push
Send to users who allowed push notifications


Listings Recommendations

  • BS recommendation algorithm
    12 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.

Restart recommendation cycle

If no save search or favorite property in 5 days

Email 2
STRUCTURE


  • Subject line(s) - How to find your next rent on RentCafe.com


  • Preview text: Save your first search to get recommendations in your inbox

  • include:


3. Educational section

  • How to use filters
  • How to save a search

4. CTA - Save your first search

If no save search or favorite property in 5 days

Email 3
STRUCTURE


  • Subject line(s) - [name], you're missing out rent opportunities


  • Preview text: Save your first search to get recommendations in your inbox

  • include:


3. Educational section

  • How to use filters
  • How to save a search

4. CTA - Save your first search

Open

Yes

No

Web push
Send to users who allowed push notifications


Save your first search on RentCafe and start getting rent recommendations

Open

Yes

No

Web push
Send to users who allowed push notifications


[name], you're missing out on rent opportunities! Save your first search to get recommendations in your inbox

Web push
Send to users who allowed push notifications


Listings Recommendations

  • Featured properties only
  • We've handpicked these listings for you:

3 Recommended properties / only featured listings

Thank you - confirmation email

Email
STRUCTURE


  • Subject line - Your message is on it's way! [city]


  • Preview text: Thanks for contacting [property_name]



Property details

  • floor-plan selected
  • property contact number
  • property website

Listings recommendations


6 Recommended properties - use a mix of featured, rent specials and similar floor plan properties.


CTA - See more properties like [property_name]

Open

Yes

No

Web push
Send to users who allowed push notifications
See more properties like [property_name],


Listings Recommendations

  • BS recommendation algorithm
  • 6 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.

Email me more apartment listings like this - notification

Wait 3 days

Daily email
STRUCTURE


  • send if no saved search results email was sent
  • Subject line - [user_name], discover more properties like [property_name]!
  • Preview text: Browse similar properties
  • include:


Listings Recommendations


  • 12 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity

CTA - Apply now

Favorite properties

Open

Yes

No

Web push
Send to users who allowed push notifications
See more properties like [property_name],


Listings Recommendations

  • BS recommendation algorithm
  • 12 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.

Change in price or availability

Daily email
STRUCTURE


  • send if price drops or increases, new units become available, one unit left, high demand
  • Subject line ex. - [user_name], just one unit left for 1 bedroom apartments at [property_name]!
    [user],
  • Preview text: Browse similar properties
  • include:


Listings Recommendations


  • 6 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity

CTA - Contact property

Open

No

Yes

No change in price or availability - 7 days

Web push
Send to users who allowed push notifications
See more properties like [property_name],


Listings Recommendations

  • BS recommendation algorithm
  • 6 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.

Email
STRUCTURE



  • Subject line ex. - [user_name], people who liked [favorite_property_name] also like these properties


  • Preview text: Browse through similar properties


  • include:




Listings Recommendations


  • 4 Recommended properties - use a mix of featured, rent specials and similar floor plan properties or user affinity

CTA - Apply now

Open

No

Web push
Send to users who allowed push notifications
[user_name], people who liked [favorite_property_name] also like these properties


Listings Recommendations

  • BS recommendation algorithm
  • 4 Recommended properties - use a mix of featured, rent specials, and similar floor plan properties.

Yes