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BT BSS E05 Magical Marketing - Coggle Diagram
BT BSS E05 Magical Marketing
Factors of business success
1: Competition
3: Competition
2: Competition
Think about them all the time
Put them out of business
Why do people buy from them
4 keys to strategic marketing
2: Differentiation - position yourself as superior in some way
1: why is it clearly superior in 1 or more ways
2: Cheaper
3: Easier to use
4: More convenient to buy or more readily available
5: more attractive
6: Additional features and benefits
7: Higher quality
8: Satisfy customers deepest needs better
9: Fastest
3: Segmentation - identify specific customers who appreciate you specializations & can buy immediately
1: Specialization - the result or benefit after the customer buys - a particular market / benefit / to whom / service
4: Concentration - Focus all your energy on the methods that work best according to 1,2,3
Marketing is the key to success
Marketing is attracting prospective customers
Selling is converting them into customers
Purpose of a business is to create and keep a customer
To attract new customers
How to get people to buy the first time
To make selling unnecessary
Innovation - continually seeking faster / better / cheaper
whatever method of marketing u currently do will eventually stop working
What is your customer service plan?
Decides your success or failure
Need to think about again
Marketing
Convincing your customers that your product is superior
who is the non customer - haven't bought anything at all
Marketing Qs
Is this the product to be sold
Is this the right time
Do you use this product - can you sell it to your family
How do you measure the success of marketing - they work
3 keys
test
test on a small scale
test
Are your marketing results achieving your sales goals
How can I change
what do more of
do less of
Why do you get up
Make
More
Money
How?
Sell
More
Stuff
Marketing & Sales
2 rules for success is business
1: The cutsomer is always right
2: If you get confused see No. 1
Just be a tiny bit better to win much more
Dumbest things you can do
1: Criticize customer for not buying
you need to change
2: Criticize successful customers
Learn from them - study them
YOU MUST MAKE
FINANCIAL INDEPENDENCE
A GOAL
Based on your experience with us - would you recommend us to others on scale of 1 - 10?
9 - 10 stick with you
6 - 8 may change
1 - 6 not that happy will change
Then ask what to do to get a 9 or 10
DO IT