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SMMC_G5__[CS-3] Global Strategy, G5 Group member, Factor Conditions,…
SMMC_G5__[CS-3] Global Strategy
MNE Strategies
International Strategy
Selling the same product and service in both domestic and foreign markets
Features
Often the first in internationalizing
Used by MNEs with relatively large domestic markets
Can be shipped across the globe (High-end products and luxury goods)
Have strong brands (Products and services)
Main competitive strategy tends to be differentiation
Benefits👍
Leveraging core competence
Economies of scale
Low-cost implementation through
Franchising
Licensing
Risk👎
No or limited local responsiveness
Highly affected by exchange rate fluctuations
IP embedded in product or service could be expropriated
Localization Strategy
Maximize the local responsiveness via a multi-domestic strategy
Features
Used by MNEs to compete in host countries with large and/or lucrative but idiosyncratic domestic markets
Often used in consumer products and food industries
Main competitive strategy is differentiation
MNE wants to be perceived as local company
Benefits👍
Highest-possible local responsiveness
Reduced exchange-rate exposure
Risk👎
High cost of implementation
Little or no economies of scale
Little or no learning across different regions
Higher risk of IP expropriation
Global-Standardization Strategy
Features
1.Used by MNEs they are offering standardized products and services
2.Main competitive strategy is price
Benefits👍
1.Location economics
2.Economics of scale
Risk👎
1.No local responsiveness
2.Little or no product differentiation
3.Some exchange-rate exposure
4."Race to the bottom" as wages increase
5.Some risk of IP expropriation
Pursuing a global division of labor based on best-of-class capabilities reside at the lowest cost
Transnational Strategy
Features
1.Used by MNEs that pursue an integration strategy at the business level by simultaneously focusing on product difference and low cost
2.Think globally, act locally
Benefits👍
1.Attempts to combine benefits of localization and standardization strategies simultaneously by creating a global matrix structure
2.Economics of scale,location,and learning
Combination of localization strategy with global strategy
Risk👎
1.Global matrix structure is costly and difficulty to implement, leading to high failure rate
2.Some exchange-rate exposure
3.Higher risk of IP expropriation
Make Foreign market different
Many such barriers or challenges
Requires to deal with new laws and regulations
Trade and investment barriers
Political and popular backlash against the company.
The situation you consider make foreign country
Decide to take a low-risk approach like exporting or licensing.
The new firm may depend on its ability,and then entry foreign country
Netfilx
Expand business to Canada benefits
Canada is very similar to the United States in
many ways
Very few trade and investment barriers for a US company
Same language and culturue
Expand business to Canada risks
Canada's bilingual laws and to deal with the different currency.
More costly to do business in a foreign country
Foreign market
Motivations :!:
Sales
Procurement
Reasons :star:
Access better or lower cost factors
Want to locate manufacturing in China
Leverage core capabilities
In running a chain of restaurants
Access a larger market
OECD countries
Develop new capabilities
Location specific advantages
Reduce overall business risk
Operate in multiple countries
How to entry :question:
Strategic alliances
With a local partner
Grew in scope over time
Joint ventures
Manage jointly
Share in the profits
Contribute resources to create an independent company
Licensing or franchising
Transfer intangibles
Monitor performance
Wholly-owned subsidiary
100 percent owned unit into a foreign country
created in a number of ways
Greenfield
The unit is built from the ground up
Brownfield
Purchased from another company and reused
Acquisition
Buy a local company and integrate
Exporting
Sale into foreign markets
Export indirectly via local agents
Globalization
Definition
The process of closer integration and exchange between countries and peoples worldwide.
Economic globalization
Trade,investment fiows,movement of labor,multinational firms
Cause of globalization
Advanced telecommunications
Reduced transportation costs
Falling trade and investment barriers
Growth of MNEs and FDI
National competitive advantage
Technology
Human capital
Example
Consumer electronics
Japan & South Korea
Mining companies
Australia
Computer manufacturers
China and Taiwan
Movies
USA and India
Automobiles
Germany and Japan
Financial services
United Kingdom
Explain
Diamond Model
Meanings
Demand conditions
Specific characteristics of demand in a firm's domestic market
Competitive intensity
Highly competitive environments tend to stimulate firms to outperform others
Factor conditions
Nation's endowments
Human
Other resources
Supportive infrastructure
Institutions
National
Related and supporting industries
Leadership in related and supporting industries fosters world-class competitors in downstream industry
Implications
Co-creating a supportive ecosystem
Tapping into foreign country advantages
Understanding your own competitive arranges relative to foreign competitors
Identifying potential sources of competition
Try and apply
Saudi Arabia-Vision 2030 plan
Logistics
Energy
Mining
Industry
G5 Group member
國企三 邱品儒 William
國企三 陳智霖 ZHILIN
國企三 梁美好 Helen
國企三 陳孟傑 MJ
國企三 邱鈺翔 Zion
國企三 朱德鑫 Denny
Factor Conditions
Competitive Intensity in Focal Industry
National Competitive Advantage
Related and Supporting Industries/Complementors
Demand Conditions
Example: Starbucks☕
Example: Nestle🍧
Example:Lenovo :computer:
Example:Bertelsmann :bookmark: