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LEGAL CONTROLS OF MARKETING IN SOUTH KOREA - Coggle Diagram
LEGAL CONTROLS OF MARKETING IN SOUTH KOREA
What are legal controls on marketing?
Easy for consumers to accidentally purchase products which are:
Fail to perform as manufacturer claimed
Too complicated and difficult to understand its quality or operation
Unsuitable for purpose intended
Modern advertising is so persuasive that any products can be sold to consumers, only for them to be disappointed with the poor quality or what the advert claimed.
Because of this, laws have been created to protect consumers from falling victims to businesses intending to trick them
Korea Consumer Protection Act (KCPA)
foundation for consumer protection in South Korea
ensure the consumer regulations and solve the consumer problem
Resolution of Consumer Damage
damage caused to a consumer's life, body, property or mental state
consumers are advised to attempt first of all to resolve disputes through negotiation with the business in question
Consumer Redress
if the business is liable for the damage, the agency will recommend that the business pay compensation to the consumer
Dispute Resolution
If a dispute cannot be resolved by the Consumer Redress procedure, the consumer can request mediation by the Consumer Dispute Settlement Commission (CDSC)
E-commerce
Consumer can terminate order/contract within seven days or limit in contract
If product is notably different from image provided on website, can terminate order within 30 days of receival