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Sales Promotion, Sorteos, Lesli Arlett Carreón Bocanegra. - Coggle Diagram
Sales Promotion
Purchase proof
It consists of a physical receipt that demonstrates the acquisition of a product and that may be different according to the needs and mechanics of each promotion.
Product packaging
(for example: the barcode, the brand name, a specially printed coupon included in it for the promotion, a lid of a bottle or a can).
El ticket.
Coupon numbered
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Electronic participation
coupon
The number is generated by a computer system, as in the case of banks, when the user of a service performs a payment operation when making a purchase, a deposit
or a balance inquiry.
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cross coupons
Some providers offer the service of automatic coupon issuance, through equipment connected to the payment box, at the exit of supermarkets.
Advantage
It is an ideal promotional strategy to generate new consumers among users of a product category.
It is more effective than coupons sent by mail.
Disadvantages
The time required to make this type of coupon effective is greater than that of those delivered in the gondola.
In Mexico, it is rare to keep coupons to exchange them for a discount on the next purchase.
Coupons mailed
They offer discounts when presented at the establishments indicated in them. Some coupons are loose and others are printed on checkbooks or spreadsheets.
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Trade Coupons
Generally, it consists of a coupon page published in local newspapers to make them effective in the chain of shops in the same town.
Coupons in gondolas
Los proveedores pueden distribuir cupones con descuento por medio de equipos automáticos
instalados en las góndolas de los supermercados junto al producto que promueven.
Targeted Coupons
Some specialized providers provide this service, which consists of distributing a group of coupons (whether printed in magazines of various formats or individually) to households in an area or by target consumer sectors, such as universities, companies, hospitals, etc.
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Direct delivery premiums (in-pack, on-pack y near-pack).
Direct delivery premiums are “purchase” prizes, delivered directly to the consumer at the time of purchase of a product, with the characteristic of being packaged with the product or being sold together with the prize.
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Business gifts
Business gifts are gifts that a company awards to customers, shareholders, suppliers, and employees as an expression of their appreciation and loyalty.
Employee recognition
They are incentives aimed at employees in order to express the recognition of their quality, punctuality, development, safety and time dedicated to the company.
Trade incentives
They constitute one of the most important items within the incentives branch and perhaps one of the most profitable in the short term.
Sorteos
consists of the random obtaining of one or more prizes by one or more people (the winners, for the purposes of the promotion) among a group of participants through a previously determined mechanics.
The first and most used for raffles in promotions is the one made by redeeming proofs of purchase: the consumer sends them to the organizer of the raffle, either by mail to a specific address.
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