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ABC + Omnicuris - Coggle Diagram
ABC + Omnicuris
Promotion
Targetted at end-use
mini degree or somethin gon board
Physical certificate framed
PR for general public awarness
Felicitation of doc who complete most # of degrees
KoLs
Incentive
KRA/KPI alignment
Non-financial
Top adoption driver financial incentive
Best product or feature suggestions gets recognition
Root Cause Analysis
Feedback from Sales
Priority
Level of training
Incentivisation
Marketing support
Usefulness in making sales
Qualification of prospects
Closer product team feedback and suggestions
Doctor segmentation
Feedback from end-user
Utility
Usability
older find it tough
Features
Customer journey
Feedback from sales managers
Performance analysis
Sales force effectiveness
Sales process analysis
Suggestions
Sales capability
Training
Position oneself as more than just selling medicines
Better pitching
Social proof - examples of others nearby
Credibiity - name drop instituttes
Qualification
Sales Aids
Snippets to make doctors aware about new stuff
Tools
Doctor engagement level report
Engagement through other channels
Product fixes
Nuggets
Forum
User generated content