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MULTI-CHANNEL OF E-RETAILING - Coggle Diagram
MULTI-CHANNEL OF E-RETAILING
MULTI-CHANNEL RETAILER
A retailer that sells merchandise or service through more than 1 channel.
MULTICHANNEL
Using variety of channel in a customer's shopping experience include research before purchase.
TYPES & BENEFITS
STORES
Touching & feeling
Personal service
Risk reduction
CATALOGS
Convenience
Information
Safety
INTERNET
Broad Selection
Detailed problem solving information
Personalization
CONSUMER BUYING DECISION PROCESS
Need recognition
Information search
Information evaluation
Purchase decision
Post-purchase behavior
FUTURE TREND
ELECTRONIC KIOSK
Computer terminal featuring specialized hardware and software designed within a public exhibit that provides access to information and applications.
ELECTRONIC PAYMENT
Digital financial payment transaction involve currency transfer between 2 or more parties.
AUDIO VISUAL SHOPPING TROLLEY
Assist and support shoppers as they negotiate a brick store.
SHOPPING EXPERIENCE
Create a seamless experience.
Know the customer needs & preferences.
Easy
Provide support