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Lectures 1-2 - Coggle Diagram

- - - - As a CRNA...you are shifting gears from service oriented to manufacturing oriented.
- - - - Competitive strategy is second most important because the marketers looks at the market and finds the customers.
        
        Functional strategy is where performance is optimized with a focus on efficiency.
- - - - How can we create competitive advantages in the marketplace that are unique, valuable, and difficult for rivals to copy or substitute?
        
        The blue ocean constitute the market that are new (unique, valuable, and difficult for rivals to copy.
        
        The red ocean comprises of already existing rivalry.
      - How should we compete in order to create competitive advantages in the marketplace?
- - - - Sociocultural segment
      - Technological segment
      - Economical segment
      - Environmental segment
      - Political/Legal segment
- - - - Then comes the antithesis. Theory Y → people are motivated and intelligent (McGregor Bias). Aligning employee's goals with organization's goals. Uses employee's need for fulfillment as motivator. This is persuasion.
        
        Then comes the synthesis which combines both the thesis & antithesis. Theory Z → people are both (Schein). Key idea of reciprocity and working relationships. This is coercive persuasion.
        
        Ends up becoming thesis.
- - - - Numerous or equally balanced competitors
      - Slow industry growth
      - High fixed or shortage costs
      - Lack of differentiation or switching costs
      - High exit barriers
- - - - They are cooperative and seek out opportunities to combine efforts with others.