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CHAPTER 6 (COMMUNICATION USING ELECTRONIC MEDIA CHANNEL), SEARCH ENGINE…
CHAPTER 6 (COMMUNICATION USING ELECTRONIC MEDIA CHANNEL)
TYPES OF MEDIA CHANNELS
SEARCH ENGINE MARKETING (SEM)
ONLINE-PUBLIC-RELATION (E-PR)
OPT-IN-EMAIL
DISPLAY ADVERTISING
SOCIAL MEDIA MARKETING INCLUDING VIRAL AND WOM
COMMINICATION TECHNIQUES
SEARCH ENGINE OPTIMISATION LISTING IN THE NATURE LISTING
WHICH DOES NOT ATTRACT A FEE PER CLICK
ADVANTAGES : GOOD FOR SHORT TERM ADVERTISING CAMPAIGNS
DISADVANTAGES : POOR RETURNS ON ADVERTISING SPEND
OPT-IN-EMAIL
OPT-IN-EMAIL IS A TERM WHEN SOMEONE IS GIVEN THE OPTION TO RECEIVE BULK EMAIL
WHICH IS MEAN EMAIL THAT IS SENT TO MANY PEOPLE AT THE SAME TIME
INTERACTIVE DISPLAY ADVERTISING
ADVERTISING ON WEBSITE IS INCLUDES MANY DIFFERENT FORMATS AND CONTAINS ITEMS SUCH AS TEXT, IMAGES, FLASH, VIDEO AND AUDIO
ADVANTAGES : CHEAP, BOOST BRAND RECOGNITION, AND EASY TO CREATE
DISADVANTAGES : WIDELY IGNORED, LIMITED, LITTLE INFORMATION AND BLOCKED
SOCIAL MEDIA MARKETING
PROCESS OF GAINING ATTENTION OF CUSTOMER THROUGH SOCIAL MEDIA SITES
FOR EXAMPLE
SEARCH ENGINE MARKETING
GAINING LISTINGS IN THE SEARCH ENGINE RESULTS PAGES OF THE MAJOR SEARCH ENGINE
GOOGLE, BING, YOUTUBE, AND POPULAR COUNTRY SPECIFIC ENGINES
