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STANBIC PLATFORM JOURNEY, OUTREACH: EMAIL / SMS / IN APP NOTIFICATIONS /…
STANBIC PLATFORM JOURNEY
CUSTOMER DOWNLOADS THE PLATFORM
CUSTOMER DROPS OFF
OTP expires
CUSTOMER OUTREACH TO COMPLETE REGISTRATION
CUSTOMER COMPLETES REGISTRATION
CUSTOMER WELCOMING AND FEATURE EXPLANATION
MONITOR USAGE
CUSTOMER HAS LIMITED USAGE
OUTREACH WITH PARTNER OFFERS TO ENCOURAGE FEATURE EXPLORATION
CUSTOMER HAS GONE DORMANT
OUTREACH WITH WITH OFFERS AND PROMOTIONS
CCC OUTREACH TO DETERMINE ISSUE
CUSTOMER IS FREQUENTLY USING THE PLATFORM
COLLECT DATA AND BUILD CUSTOMER PROFILE
CUSTOMER FITS PROFILE FOR WEALTH PRODUCT
CUSTOMER FITS PROFILE FOR SME PORTFOLIO
CUSTOMER FITS UPCOMING PROFESSIONAL PROFILE
SEGMENT PARTNERS AND CREATE A PACKAGED PROPOSITION
STATUS PACKAGE
PUSH OFFERS FROM TRAVEL PARTNERS
CAR PACKAGE
FUEL AND MAINTENANCE PROPOSITION
ESSENTIALS PACKAGE
: SUPERMARKETS / CHEMISTS / SCHOOL SUPPLIES
FUN PACKAGE :
HORECAS & PACKAGE
OUTREACH: EMAIL / SMS / IN APP NOTIFICATIONS / DIGITAL CAMPAIGNS