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Block 3: Long Term Success - Coggle Diagram
Block 3: Long Term Success
Innovation
Time
Short Term
extension of existing production or ideas
Long Term
new visions for ways of doing things
Medium Term
relaunch and dramatic recreation of a product or process
Cycles
virtuous cycles
vicious cycles
Sustainable Innovation Culture
Politics of Business
Understanding political context
Analysing
Stakeholder analysis
power vs interest matrix
Managing
Fletchers political astuteness Framework
Value Creation
estimation of the worth of something
Stakeholders desires
Organisational culture
Innovation Value Chain
Value Player
Employment relations
Negotiations
Between managers
Grievance
Bargaining
Group problem solving
Human Resource Management (HRM)
Unions
Flexible Working
Inclusive and participatory employment relations
Empowerment Era
Peoples Voice
Employment to employability
Downward mobility
Employment not employability
Change Management
people associated with innovation
innovators
early adopters
early majority
late majority
laggards.
Resistance
establish a sense of urgency
create the guiding coalition
develop a vision and strategy
communicate the change vision
empower employees for broad-based action
generate short-term wins
consolidate gains and produce more change
anchor new approaches in the culture.
sustainable transformation
Quality and Improvement
Six Sigma
Cost of Quality
‘The seven key tools to controlling quality
Perceptions-based quality models
quality gaps model
continuous improvement
ISO Standards
importance-performance matrix
Marketing
Relationship marketing
Brands
Organisations
Maintaining long-term relationships
Business to business relationships
Internal Marketing
Brand identity
customer service expectations
Managing Crises
Issues
Scandal
four-step framework for managing scandals
Sabotage
Internal Brand sabotage
Consumer Brand Saboteurs
Employee Brand Saboteurs
Griffin ten recommendations for best practice in managing
a crisis
Measuring Success
Marketing Measures
Profitability
Sales
Gross Margin
Awareness
Number of new products
Relative price
Brand equity
materiality matrix