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How might we engage CO companies to lower their carbon footprint? - Coggle…
How might we engage CO companies to lower their carbon footprint?
Phases
Introduction/goals
Polling / info gathering
Reporting
Awards / celebration / event
Check ins with stakeholders (ie. CFO)
Reporting back to team / rewards
Posting to social media
Meet with management
Meet with employees
Games/contests
Champion collaboration (inter-company)
Group activities
Content Ideas
eLearning
Quiz or Survey
Video
Mockumentary. This is an example of proper coupling: entertainment with information.
Summary / Overview
Examples of sustainable vs not sustainable
Something like "Agencies of Change": a campaign that calls local agencies to, for example, produce a creative video about tips on sustainability.
Be selfish. Be sustainable. Maybe create a very greedy, industrialist character who supports sustainability for "selfish" reasons.
Handouts / PDFs
Resource lists / vendor lists
Paper vendors
Recycling / measurement
Add a section to CM Green. Build out a database, some videos.
Web Vendors
Food Waste
Community Engagement
Exercises to choose from...
Website Resource List
Social Media
hashtag
stories
Get your Green on <-- Is this a reference to "Get Your Tan On"?
Locations
Work site
Vendor / partner sites
Circuit Media
Remote (presentations, meetings)
Who
"Champion"
CEO
Sustainability Officer
HR
Finance
Business Model Canvas
Key Partners
Green America
US Green Building Council
Engineers for a Sustainable World
The Alliance Center
Colorado Renewable Energy Society
Center for ReSource Conservation
Connected Organizations for a Responsible Economy
Key Activities
Educating
Value Proposition
Customer Relationships
Reputable source of sustainable knowledge
"Experts" in sustainable practices
Customer Segments
Small businesses in Colorado
CEO's of Green geared companies
Channels
Key Resources
Initial Engagement
Invite evaluation and feedback of idea(s)
Cold calls
Invite participation in ideation process
Promo video
Survey
Sales pitch: "part of CO Climate Action Plan 2025"
Other benefits
Participating Companies
Leadership Development for Team Members
Save money
Get visibility
Green company cert.
Circuit Media
CM Green Visibility
Inroads to Gov. via CO Climate Action Plan 2025
Social media engagement
Networking with local companies
Comprehensive piece of past performance that employs multiple mediums.