Typoraphy
What is typoraphy?
Is the style or appearance of text
Important terms
Hiearachy
Used to guide the reader's eye to whatever is most important
Keep it simple and stick to just a few complementary styles
Leading
Know as line spacing
Tracking
Character spacing
Might adjust your tracking to create a certain artistic effect
Kerning
Is the space between specific characters
Fonts
Choosing a font
Fonts to avoid
Combining fonts
To limit yourself to one or two per project
Oppisites attract
Some fonts come with extra baggage, including comic sam, curlz and Papyrus
Common types of fonts
Display fonts
Best for small amounts of text, titles headers more graphic-heavy designs
Many different style: soupt, black letter, all caps, and just plain funay
Sans serif fonts
Easier to read on computer screens, smartphone and tables
Don't have that extra stroke
Serif font
Have little strokes
A good choce for more traditional project
Common in print publication